Creating and managing multiple YouTube channels can take up a lot of time and energy. Just it's worth it if you want to make a splash on the most popular online platform amidst U.s.a. adults.

Pew Research Center YouTube statistics
Source: Pew Enquiry Middle

It likewise boasts a whopping two billion in monthly online users.

What's this mean? Multiple YouTube channels can help expand your reach and brand awareness (if you do information technology right).

Beneath are the absolute best means to manage multiple YouTube channels nether ane account.

Bonus: Download the free 30-24-hour interval plan to grow your YouTube following fast , a daily workbook of challenges that will assist you lot kickstart your Youtube channel growth and rail your success. Get real results afterwards ane calendar month.

Can you have multiple YouTube channels?

Yes, you can accept multiple YouTube channels!

(I mean, we wouldn't exist writing this article if y'all couldn't, right?)

Information technology used to exist that if you wanted to create multiple YouTube channels, you needed to create a separate YouTube account for each one. You tin can still exercise that. Just it'southward an unnecessary and unproductive utilize of your fourth dimension.

Thankfully, YouTube now allows yous to create channels with your electric current YouTube/Google account. When you lot create these new channels, you create something called a Brand Account linked to your personal business relationship.

Should you have multiple YouTube channels?

You lot might exist wondering, "Is having multiple YouTube channels actually worth information technology?"

The answer: It depends!

For instance, if you're a smaller brand that focuses on i specific blazon of topic—say habitation workouts—y'all could do only fine having a single YouTube aqueduct that offers videos of workout regiments, fettle tips, and nutritional communication.

Even so, if your brand encompasses a wide range of verticals and you have a large existing audience, you might desire to consider creating multiple channels.

I expert instance of this comes from Buzzfeed. Since they're a massive media company, they also have an equally massive audience. Their audience turns to them for videos of all stripes from cooking videos, to product reviews, to even ghost hunting.

Instead of keeping all those dissimilar video types underneath one business relationship, they create split channels for them.

There are a few reasons for this:

  • Easy searchability. If yous Honey Buzzfeed'south cooking videos, you want to be able to observe them easily and non get distracted by other content types like product reviews. A specific channel caters to that.
  • Better for the brand. Buzzfeed also has specific brand verticals—each with their own unique target user. A split YouTube channel for each vertical can assistance support that brand past focusing on that target audience.
  • Unlike voices/tones. Yous might accept two different video serial whose goals are completely separate from 1 some other (e.chiliad. how to guide vs a daily vlog). If that'due south the instance, it might just make more sense to create a separate channel for your daily vlog.
  • Large audience. If your audience is big enough (more 10,000 subscribers) a split up channel just makes sense if you lot take different video types similar Buzzfeed does.

If you find that this is the case for you, then you should definitely create multiple YouTube channels. If you're but starting out and edifice your showtime few hundred subscribes, stick to i channel for at present.

How to create multiple YouTube channels

Before we do anything, you demand to make sure you lot take a Google account. This allows y'all to sign into YouTube.

Create one here if you don't have one.

One time you do that, you lot tin now create multiple YouTube channels with the Channel Switcher tool. Hither's how it works.

Stride 1: Become to your channels listing hither. It'll have all of the channels under your account. Y'all should have only ane for now.

Step ii: Click Create a new channel.

Create a new YouTube channel

Step three: You'll at present exist able to create a new Brand Business relationship. Choose a proper name for what you'd like the channel to be. And then click Create.

Create a Brand Account

Voila! You've just created a make new YouTube channel. You'll now exist able to upload videos, customize, and view the analytics of this channel.

How to add multiple users to manage your YouTube channel

Of course you might want to add multiple users onto your YouTube channel. This is perfect if you have a team managing your make'south business relationship.

Every bit of May 2020, you can merely add multiple people to manage a Brand Account. The upside here is that they don't need a new username and password to access the account when logging in.

Merely follow these directions:

Step 1: Brand sure you're signed in as the owner of the Make Account. And then click on your avatar in the top right and choose Switch Accounts.

Switch accounts

Choose the Brand Account you lot'd like to add multiple managers to.

Step ii: In the settings, go to Your Channel.

Your Channel YouTube settings

Then click on Settings on the left side bar.

YouTube settings left side bar

Pace 3: Under Your YouTube aqueduct is a section that reads Channel managers. Click on Add together or remove manager(s) side by side to it.

Channel managers add or remove manager(s)

Pace iv: In the Brand Account details menu, click on the blueish Manage Permissions push button.

Brand Account details Manage Permissions

At this bespeak, Google might have y'all verify your account. Once you practice, the Manage Permissions button will bring up this window.

Click on the Invite new users button in the tiptop correct.

Invite new users button

Step iv: Type in the email addresses of any and all users who yous'd like to have access to this account. You may also choose between three dissimilar roles for them:

  • Owner. These users have most control over the account. They may also give permission to others to manage the account, delete the account, and remove other owners.
  • Manager. These users will be able to use specific Google services for the account similar posting videos and photos.
  • Communications manager. They can practice the same as managers but can't actually employ YouTube.

Choose which level of access y'all'd like for your users.

Step 5: Click on Invite. And y'all're done! Those users will receive an invite to participate in managing the account.

How to delete multiple youtube channels

Sometimes things go incorrect. Maybe y'all overestimated the popularity of a aqueduct thought. Maybe the channel no longer aligns with brand goals.

No matter the example, you lot're going to have to delete the YouTube channel.

Luckily doing so is a cinch and mostly painless.

(I say mostly because information technology's your hard work you're deleting after all!)

Just follow these instructions:

Step 1: Go to your channel settings by clicking on your profile icon in the summit right of the YouTube homepage. Click Settings.

Stride 2: On the right sidebar, click on Advanced settings.

YouTube advanced settings

Step three: In the Advanced settings window, click on Delete channel beneath.

Advanced settings delete channel

This will give you the opportunity to either hide your content or permanently delete your content. Hiding your content volition hide all content from your YouTube aqueduct temporarily. This means things like your videos, likes, subscribes, and aqueduct name will be made private. Plus all comments will be deleted permanently.

Permanently deleting your content will delete all of the content in the aqueduct plus the channel itself forever. So make sure information technology'southward what you lot want to do.

In one case y'all select permanently delete click on delete my content.

And that'due south information technology!

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Tips for managing multiple YouTube channels

To create an engaging and helpful YouTube channel that your audience loves, you'll need the right tactics.

Beneath are just a few ways you can create a great YouTube channel.

1. Take a solid visual identity

Quick: What are the make colors for Coca-Cola? What'due south the logo for McDonald's? Or Nike?

Chances are you know the answer to all these questions. That'south because all these brands have a strong visual identity.

Much similar your brand, your YouTube channel should have a strong visual identity besides. This helps you channel look polished, and helps with creating brand awareness.

Be sure to add together a aqueduct icon that represents your brand such as a logo. You'll also want a dainty banner image as well.

Just make sure that you stay in line with YouTube's paradigm dimensions to avoid your photo looking weirdly cropped or stretched.

2. Write a good aqueduct clarification

Your channel description tells new and potential subscribers exactly who you are. So it's important that you give them the necessary data that'll make them want to hit that subscribe push button.

Front-load crucial bits of information start, and be sure to include the relevant keywords to brand your YouTube channel more searchable.

If you demand aid writing one, be sure to check out our article on how to write the best YouTube clarification to help.

iii. Postal service on a consistent schedule

Your audience craves content. Not only that, but they likewise crave knowing when the content will come out.

The consistency helps your audition know when to come back for more than. And so it'southward very important you create and proceed to a skillful content publishing schedule.

Programme to publish at the same time each day, week, or calendar month.

(or fifty-fifty your yeeeaaarrrrs)

3 tools to aid you manage multiple YouTube channels

Need some good tools to help yous manage your multiple YouTube channels? We've got your back.

one. Hootsuite

Hootsuite is an all encompassing platform for all your social media direction needs.

The best role: It has a congenital-in tool that allows you to schedule videos to be published across multiple YouTube channels.

The platform's built in analytics dashboard allows you to keep a shut eye on the YouTube metrics that thing nearly to your brand. It likewise has a congenital-in sentiment tool that lets you rail how audiences are feeling well-nigh your brand in real time.

It creates comprehensive reports for you and your team too. This allows you to see what to better so you get the best ROI from your marketing budget.

You lot can also respond to and manage comments on your videos from within the Hootsuite dashboard.

To get started for free, check out our plans page here.

2. TubeBuddy

TubeBuddy is a free browser extension that performs a boatload of handy tasks like:

  • Publishing videos
  • Tracking keywords
  • Tracking metrics
  • Tracking rankings
  • Sharing videos

Peradventure the biggest boon is its testing tool that allows you to A/B test and optimize things like your video'south titles, thumbnails, and descriptions.

TubeBuddy also takes care of scheduling videos, which is very dainty for marketers who don't desire to scramble every calendar week playing catch up with a content calendar.

The platform starts for free, only if you want to add more than than one channel it is going to toll you more for the licensing.

iii. YouTube Studio

Android

iOS

YouTube Studio is YouTube'due south official app for content creators—and it's a must download for any marketer.

It allows y'all to run across everything that yous'd normally run across on your YouTube Studio dashboard, simply from the comfort of your ain phone. Things like analytics, scheduling, comments, and likes can at present be observed and responded to in real fourth dimension.

Plus it also allows you to switch hands between channels in just four easy steps.

The app is completely gratuitous. All yous need is a YouTube account to become started.

With Hootsuite, you tin can easily upload, schedule, and promote your YouTube channel and videos beyond multiple social networks. Effort it gratis today.

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