Raymundo's Gluten-free Family Pack Gelatin Strawberry, Orange, and Lemon/lime Gelatin
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| Owner | Mars |
|---|---|
| Produced by | The Wrigley Company |
| Country | U.k. |
| Introduced | 1960 (1960) |
| Tagline | Unexplainably Juicy |
| Website | world wide web |
Starburst (originally known as Opal Fruits) is the brand proper noun of a box-shaped, fruit-flavoured soft taffy candy manufactured by The Wrigley Company, which today is a subsidiary of Mars, Incorporated, after Mars transferred the brand's product to information technology. Starburst has many different varieties, such as Tropical, Sour, FaveREDs, Watermelon, Very Berry, Superfruit, Summer Boom, and Original.
Introduced in the Great britain in 1960, the original flavours are blackcurrant, lemon and lime, orange, and strawberry.[1] [2] The tropical flavours include: strawberry banana, pineapple, mango melon, ruby-red and kiwi.
History [edit]
The make was introduced by Mars in the United Kingdom in 1960, named Opal Fruits past Peter Phillips (known every bit Peter Pfeffer at the time), the winner of a competition that won him £5.[iii] Produced at their manufacturing plant in Slough, Berkshire, the 4 original flavours were strawberry, lemon, orange, and lime. Opal Fruits were introduced in the United States in 1967[3] every bit M&M's Fruit Chewies and later, in the late 1960s, Starburst. While the etymology of the name Starburst isn't sure, it was probably an attempt to express the burst of flavour at each seize with teeth, and draw attention while space interest was at its peak during the Space Race.[4] Originally, Starburst came in the same flavours equally Opal Fruits. Subsequently, its starting time variant, "Sunshine Flavors", was released and was after renamed "Tropical Opal Fruits". In Europe, the lemon and lime flavours were combined to become a singular "Lemon and lime" flavor to brand room for a blackcurrant flavour.
The UK 'Twenty-ane Fruits' express edition original Opal Fruits branding
The brand proper noun Opal Fruits was phased out in the UK, followed by Ireland in 1998 in social club to standardise the production in a globalised marketplace.[5] In 2008, nonetheless, the supermarket concatenation Asda revived the original Opal Fruits in the UK for a period of 12 weeks starting 10 May 2008.[6] On vi Oct 2008, Mars acquired Wrigley[seven] and information technology transferred Mars' non-chocolate processed brands, including Starburst, to the Wrigley subsidiary.[8] The original flavours are now branded "Original Fruits", and Starburst now comes in several assortments: FaveREDs, Express Edition Retro Fruits, Tropical, Baja California, Sour, Strawberry Mix, Berries and Creme, Very Berry and Fruity Slushies. Amidst the additional flavours are Strawberry Lemonade, Strawberry-Banana, Bluish Raspberry, Blue Raspberry Rush, Ruby Splash, Citrus Slush, Kiwi, Banana, Plum, Passion Fruit, Mango, Blueberry, Blackberry, Raspberry, Melon, Watermelon, Tropical Punch, Light-green Apple, Orange Cream, Mixed Berries and Foam, Peaches and Cream, and Strawberry and Cream. Europe and the United States also has the "Sour" assortment, which includes Apple, Cherry-red, Pineapple and Raspberry, likewise as Strawberry Mix.
Starburst in the UK is vegan, its packaging and website conspicuously stating "Suitable for Vegetarians", and likewise does not contain any artificial colours or flavours.[ix] In the U.s., Starburst contains non-vegan gelatin in its ingredients.
Lime Starburst made a improvement in 2007 as a express-edition "retro" flavour in packages of the "Baja" version, while the range in the United kingdom was farther extended with a version named Starburst Choozers. These lozenge shaped chews have a liquid fruit juice centre, and come packaged with the tag line "The chews that ooze." Each packet contains three flavours; Orange & Mango, Raspberry & Orange, and Pineapple & Orangish.
Unwrapped original Opal Fruits brought dorsum in 2021 as a limited edition
Every bit of August 2016, the advertising slogan for Starburst is "Unexplainably Juicy".[three]
During March 2020, the Opal Fruits name was revived once again for a express period in the United kingdom of great britain and northern ireland with a 152g handbag bachelor in Poundland and Dealz stores initially, which included the four original flavours (lemon, strawberry, orange, lime).[x]
Marketing [edit]
In the 1970s, Opal Fruits were well known in the United kingdom of great britain and northern ireland for their advertising tag line "Opal Fruits—made to make your rima oris water!" (slogan coined by Murray Walker[11]). The full advertizement jingle was "Opal Fruits—made to make your rima oris h2o/Fresh with the tang of citrus/four refreshing fruit flavours/orange, lemon, strawberry, lime/Opal Fruits—made to brand your oral fissure h2o!"
Starburst has been marketed in several ways, including a marketing necktie-in for the movie Pirates of the Caribbean: Dead Man'southward Breast where they replaced Kiwi Banana and Tropical Dial with Majestic Berry Punch.
In 2007, a commercial for Starburst's Berries and Creme flavour went viral.[12] The commercial, referred to as "Berries and Creme" or as "The Little Lad Trip the light fantastic", stars Jack Ferver as a man dressed in Victorian/Georgian article of clothing expressing his excitement for the processed's flavour by performing an impromptu song and dance routine.[xiii] The commercial received praise for its manner from Advertising Historic period.[fourteen] [xv] In an interview with Adweek Ferver commented that the commercial took over 12 hours to motion picture and that they had to wearable the full costume in eighty °F (27 °C) conditions.[16]
In the second half of 2021, the Berries and Creme commercial went viral for a 2nd time, with a number of videos on TikTok using the audio and the "Little Lad Trip the light fantastic toe".[17]
Other varieties [edit]
Starburst likewise exists in the form of candy corn, popsicles, mucilage, candy canes, jelly beans, fruit roll ups, gelatin, lip gloss (in a partnership with Lip Smackers), and yogurt (by Yoplait in 2019 as a flavor).[ commendation needed ]
References [edit]
- ^ "Starburst: Original".
- ^ "Starburst: Facts and History".
- ^ a b c "Starburst". Wrigley.com . Retrieved August 19, 2016.
- ^ Hartel, Richard W.; Hartel, AnnaKate (2014). Processed bites : the science of sweets. New York, NY: Copernicus. p. 207. ISBN978-1-4614-9382-2.
- ^ "Global branding chews up Opal Fruits". BBC News. 27 April 1998. Retrieved 9 January 2015.
- ^ Mercer, Charles (2008-05-01). "Opal Fruits return to British playgrounds". The Daily Telegraph . Retrieved 2008-05-02 .
- ^ "Wrigley Completes Merger with Mars". Wrigley.com (Press release). Chicago. PRNewswire-FirstCall. October 6, 2008. Retrieved Baronial 19, 2016.
- ^ "Mars-Wrigley merger creates world's largest confectionery actor". Confectionary News. April 29, 2008. Retrieved August 19, 2016.
- ^ "Wrigley UK'south Starburst Contour". Wrigley.com . Retrieved January iii, 2013.
- ^ "Opal Fruits are making a comeback 22 years afterward changing to Starburst".
- ^ Owen, Oliver (1 July 2007). "Interview: Murray Walker". The Guardian. London, UK. Archived from the original on ii October 2013. Retrieved 29 April 2009.
- ^ "Updated: The Best Advertisement Jingles E'er". IGN . Retrieved 10 January 2014.
- ^ "Watch some of the worst commercials on-air". MSNBC. Retrieved 10 January 2014.
- ^ "We Are All Little Lads". Aphorism.com. Advertizing Age. April 27, 2007. Retrieved August xix, 2016.
- ^ "Little Lad Produces Big Laughs in Genius Masterfoods Spot". Adage.com. Advertising Age. 7 May 2007. Retrieved 10 January 2014.
- ^ "Brief interviews with commercial actors: Jack Ferver on existence Starburst's Little Lad". Adweek . Retrieved 10 January 2014.
- ^ "DeepTok is taking over TikTok with berries and foam videos". Mashable. 15 September 2021. Retrieved 20 September 2021.
External links [edit]
- Official website
Source: https://en.wikipedia.org/wiki/Starburst_(candy)
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